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Low involvement — a second look. Customer switching behaviour in service industries: an exploratory study. Future research should examine whether this type of individual exists across a range of living conditions e. The value of this paper is in identifying a segment of consumers who may be key informants for other consumers interested in thrift shopping. Thrift outlets typically have a limited promotional budget, at best, and thrift mavens would be a key resource to identify and encourage to shop at the outlet in order to pass on information.
Christiansen, T. Emerald Group Publishing Limited. Report bugs here. Please share your general feedback. You can join in the discussion by joining the community or logging in here. You can also find out more about Emerald Engage. Implications for marketers targeting mavens are offered. Walsh, G. Emerald Group Publishing Limited.
Report bugs here. Please share your general feedback. You can join in the discussion by joining the community or logging in here. You can also find out more about Emerald Engage.
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