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OpenTable logo. A reservation system with you in control Solutions to manage and build your best business yet, and access to the largest network of guests—at your service. Bottom line—drive more revenue From powerful marketing and data reporting, make more money when you access our network of millions.
Run smooth shifts, period. We support 60, restaurants around the world. Join the partner you need to get back in action and reconnect with guests The largest, most valuable guest network Connect to guests when you need them most, so you can maximise revenue and repeat business. Welcome to our community. How can we help? For now, OpenTable remains the dominant player, but cheaper reservations software may threaten it in the future.
This is a very interesting topic! As Resy become more popular, OpenTable will need to find ways to add value to consumers and suppliers on their platform, perhaps through unique experiences or special website features, to maintain market leadership. Great post — OpenTable has a real struggle and it seems to me they cannot compete with the same business model anymore. They need to ensure their app is the sleekest and their software for restaurants is the simplest.
And I would argue that it is possible to achieve by constantly looking at the competition and innovating. Thanks for the post! Always interesting to think about a platform that I interact with often as a consumer. I think there may be an opportunity for OpenTable to defend their position in restaurants by making their ERM software stickier. Right now, its just the front of house software, so it can be easily replaced and not massively disrupt the operations of the restaurant.
But if OpenTable can build out additional software systems to support the kitchen — such as ordering software, or help the kitchens time the execution of dishes, that may deepen their relationships with restaurants and increase stickiness of their product. Very interesting post. I think so long as customers find value in the platform, restaurants will want to stay on the platform to get access to that valuable group of customers.
I am interested in seeing how delivery apps and platforms will impact OpenTable especially with the high costs to operate a restaurant.
Will restaurants focus less on reservations and more on a delivery business? Great post! Another challenge OpenTable has is its ability to maintain restaurants in its ecosystem. In my personal experience, some restaurants specifically trendy, upscale restaurants are reluctant to allow for bookings on OpenTable because it tarnishes the exclusive brand of the restaurant.
OpenTable will need to try and address this issue if it wishes to maintain higher end restaurants in its ecosystem. Thanks for an interesting post! As the market becomes more crowded and customers have high tendency to multi-home, I think Opentable can focus on the supply side to drive the whole network effect. I think Opentable can focus on the supply side, by considering improving the functionality of the ERB system, offer the system for free especially to popular restaurants or reduce the monthly subscription, to prevent new entrants from catching up.
Thanks for a great post! Thank you for sharing. I never knew that OpenTable charges restaurants in so many different ways. Reputation Management. Guest Management. We love it! The real time apps, how streamline it is, to be able to see the reporting and reviews… everything is so much easier than other platforms.
Core Basic features, with the added ability to maximise your seatings, automate table statusing, and more. Pro All Basic and Core features, plus relationship management to help create regulars and drive loyalty.
The largest, most valuable diner network Connect to diners when you need them most, so you can maximise revenue and repeat business. A reliable all-in-one platform Manage your business with intuitive tools and actionable insights you can rely on. At your service Serving over 60, restaurants, our industry experts help you achieve success. Fill out the form below to learn more about OpenTable for restaurants and receive our email offers, promotions and monthly newsletter.
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